Founded in 2023 by owner Willow a.k.a Azzhaley Fenimore Reynolds. The Bonanza Farmers Market was her dream for Southern Oregon. Willow and her small family had moved to Bonanza Oregon in 2021. Quickly noticing the lack of resources, fresh foods, and economy. Willow could not sit back and do nothing!
She began speaking with the locals, her neighbors, and friends. She obtained insurance, and business license, and founded NONI Nonprofit & BFM! Her mission was on!
When approaching the city council Mayor Betty at the time said "we don't want someone like YOU coming into our town and stealing our money"! Willow was in shock! Not only taking the time, dedication, and paying out of her own personal pocket to start the market. She also did not even ask the locals for a booth fee!
This like so many other discouraging moments in life did not stop her! She got approved by the majority vote, and market was on! The first year was slow, and she wanted to give up.
However she refused, and through market she met Stacia Roberts! As well as many amazing ladies who helped keep it floating! By 2024 Willow quickly realized that the market and NONI could not survive on dedication alone. They needed funding, so with the help of Stacia, Willow was able to travel on leaving her baby and first major project in the hand of her amazing market manager!
Today Willow is in Northern California expanding NONI, and helping even more individuals. Stacia Roberts heads the Bonanza Farmers Market backs in Oregon. Continuing on Willow's Legacy, and further expanding the Bonanza Farmers Market! Together these two ladies have changed this small towns economy. Providing sustainable jobs, food, and bringing their communities together! Checkout our Staff & Volunteer page to meet all of the amazing people that keep this Market running behind the scenes. Also explore Our Vendors Page and meet the amazing Vendors that bring all of their skills too!
Xoxo - Willow